David Wighton, Business Editor
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Arun Sarin, Vodafone’s surf-loving chief executive, was beaming like a
Californian Sun King yesterday as he announced plans to pass the crown to
his dauphin. Such an outcome would have seemed almost inconceivable three
years ago when top shareholders tried to topple him and his board was
likened to “the court of the Borgias on a bad day”.
Like Chuck Prince, who took over the throne at Citigroup from Sandy Weill, Mr
Sarin had the misfortune to inherit his title from the man who had
constructed the empire through several audacious acquisitions, Sir
Christopher Gent. Like Mr Prince, Mr Sarin was seen as a sober technocrat
who set about trying to make sense of the somewhat disjointed group. But
like Mr Prince, Mr Sarin quickly lost the confidence of his predecessor and
a large number of his investors.
In the end, he did not suffer the same fate as Mr Prince, though it was touch
and go for a while.
Mr Sarin said that yesterday’s full-year figures, which showed earnings per
share up 11 per cent, demonstrated that his strategy had been right and -
though he wasn’t so blunt - his critics had been wrong.
The figures showed very strong, if slowing, growth from emerging markets. Yet,
Mr Sarin faced fierce criticism for his acquisitions in emerging markets
such as Turkey.
He also took flak for adandoning Sir Christopher’s strategy of being present
in all leading industrialised countries selling some of his acquisitions,
including the struggling business in Japan. He wrote down the value of
European companies bought at the height of the telecoms bubble.
Mr Sarin was given the hardest time over his strategy in the US where his
failed $38 billion offer for AT&T Wireless was widely seen as a PR
disaster. But he is now given credit for his refusal to overpay while his
refusal to sell Vodafone’s stake in Verizon Wireless, which prompted
Standard Life, one of the group’s biggest shareholders, to demand his
abdication, looks astute. The stake, worth $25 billion at the time, is now
valued at more than $70 billion.
If Verizon had made an offer for the stake when Mr Sarin was weak, he would
probably have been forced to accept it. But now the two companies are locked
in a stalemate with Vodafone unwilling to sell and Verizon unable to afford
it.
A turning point for Mr Sarin was the appointment two years ago of a new
chairman, Sir John Bond, the former head of HSBC, and deputy chief
executive, Vittorio Colao.
It soon became apparent that Mr Colao was Mr Sarin’s chosen successor and it
is a measure of the strength of Mr Sarin’s position that while Sir John
insisted that Vodafone fully explore outside candidates, there was never any
doubt that Mr Colao would get the job.
Vodafone’s share price has recovered strongly since the nadir of Mr Sarin’s
fortunes. During his five-year tenure, total returns to shareholders have
averaged about 10 per cent, respectable enough for an industry where
competition is driving down prices inexorably.
Competition in the mature European mobile market remains intense and revenues
are likely to be clipped further by regulatory action on so-called roaming
charges.
Mr Sarin’s response has been to turn Vodafone into a “total communications”
company, spanning broadband and data. as well as mobile.
The early signs are encouraging. But it is too soon to say whether this
strategy and the continued growth in emerging markets will be enough to
offset the pressures on the mature mobile business. Mr Colao’s reign is
likely to be as challenging as Mr Sarin’s if not as turbulent.
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