David Wighton: Business commentary
Download 'Too Hot', an exclusive Specials track from iTunes
Ben Verwaayen went out with a characteristic flourish yesterday, pulling some better than expected numbers out of the hat for his last set of results as BT’s chief executive.
The shares jumped 5 per cent to 235¼p, leaving them almost exactly where they were when Mr Verwaayen joined six years ago.
Hardly a sparkling performance. But then Mr Verwaayen was given a pretty ropey hand to play.
Spinning off BT’s mobile arm may have been necessary and it may have been in the shareholders’ interests given the fat price subsequently paid for it by Telefónica. But it left BT with a low growth fixed-line business facing increasing competition.
When Mr Verwaayen took over, the company was in “strategic disarray”, according to Richard Lambert, head of the CBI. There was also a bit of “who is this bloke? He’s Dutch . . . we’ve never heard of him”. But Mr Lambert yesterday paid generous tribute to the “transformation” of the company under his leadership.
After the balance sheet was sorted, Mr Verwaayen focused on building BT’s international business and becoming a leader in broadband services. These new businesses, which represented less than 10 per cent of turnover when he took over, contributed more than 40 per cent to its revenue in the year to March, which edged up 2 per cent to £20.7 billion.
Revenue from supplying and managing large companies’ networks increased revenues by 9 per cent. Tom Glocer, head of Thomson Reuters, which is the biggest customer of BT’s Services unit, joined the valedictory chorus yesterday.
Many of BT’s smaller customers may not feel quite so warm towards Mr Verwaayen. But that is inevitable for a company of BT’s size.
And it certainly seems to be doing something right among small and medium-sized companies, where its business has been transformed in recent years.
By focusing on meeting all its customers’ telecom needs rather than sitting back and hoping they would make more calls, it has been turned into a growth business.
Revenue from small companies was up 10 per cent last year, compared with a 5 per cent contraction three years ago.
Mr Verwaayen’s successor, Ian Livingston, still faces some tough challenges. The traditional fixed-line business saw revenue fall by 2 per cent last year. This was not helped by a steep fall in premium rate traffic linked to television quiz shows and phone-ins following the recent scandals.
On the cost side, the delays in BT’s £10 billion network modernisation project mean the promised savings have been pushed out.
Mr Livingston admits there is also much work to do on improving customer service. This will not merely mean happier customers, it will mean less expensive customers by cutting down on unnecessary care and attention.
Some customer service measures improved strongly last year. Mr Livingston said the related savings would start to show through this year and more strongly next. With 30 per cent of top executives’ bonuses linked to improved customer services, the issue should get plenty of top-level attention.
Despite yesterday’s share price jump, however, the stock market verdict on Mr Verwaayen’s reign is distinctly lukewarm.
Dividends have risen eightfold during his tenure, while the shares have gone sideways. That leaves them trading on a prospective yield of 7 per cent, which is scarcely a standing ovation for Mr Verwaayen. Or, indeed, a big vote of confidence in Mr Livingston.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
I find BT absolutely the most dreadful supplier company with which to deal - both the residential and business sides of BT.
Every interaction I have had with them seems to highlight the totally disjointed organisational structure married to astoundingly poor customer services.
Matthew Lloyd, Berkhamsted, UK
If you said to an oil company we want you to transport competitors oil at a capped price..........
Doesn't seem fair to me and I'm sure if BT ever starts to make a realistic profit ofcom will come along and kick it all over the place.
Simon Mason, London,
While broadband and engineering service engineers are not allowed even to talk to one another, there will be no improvement in customer services - at any rate for BT broadband. My experience suggests that they need root and branch reorganization, not tinkering at the margins.
John Punshon, Milton Keynes, England
Poor access for wholesale customers - typical for an incumbent mean less competition & quality of service for end customers. UK broadband speeds are way behind other countries as well as being more expensive.
Scott, London,
Have to say although I've not been a customer I have been spammed by BT (unsolicited mail) and so had to email him and to his credit he emailed me back within an hour (from home on a Sunday) and promised me he's get it stopped - It did stop something BT wasn't bothered with until I contacted him.
John, Salford, England