James Harding, Business Editor
Win luxury hampers plus Waitrose vouchers & guidebooks
A leadership change took place at two great British institutions over the summer. When Gordon Brown moved in at No 10, he implicitly disparaged his predecessor but he has so far failed to set out a clear vision of his plans for high office. Tony Hayward, the new boss at BP, called for an end to the complexity and bureaucracy at BP, thereby rubbishing the legacy of the former chief and for years Britain’s most admired businessman, Lord Browne of Madingley.
But unlike the Prime Minister, Mr Hayward has quite clearly set out his stall. BP is Back to Petroleum.
Britain’s oil giant is returning to the fold and quietly shedding its emphasis on alternative energies. Mr Hayward, it seems, is more focused on value investors than environmental campaigners.
BP produces 3.8 million barrels per day. ExxonMobil, the US giant that, in the age of the Inconvenient Truth, has continued, inconveniently, to describe itself as a hydrocarbons company, produces a little more, 4.2 million. But the stock market “values” each BP barrel at $59 while an Exxon barrel is worth $122.
And Mr Hayward is setting out to make BP resemble Exxon, not The Body Shop. After years of resting on its laurels, BP yesterday acknowledged that by any investment criteria it has lagged its peers. He signalled thousands of job losses in the next couple of years to improve efficiency and margins.
Critics will say that Mr Hayward was as much part of the Browne regime as Mr Brown was part of Tony Blair’s government. Was the former BP chief executive so overweening and his line managers so weak and supine that they could not have improved efficiencies within the business before now?
Still, Mr Hayward has brought a welcome clarity and a much-needed emphasis on execution after just five months at the helm of BP. He is stripping down BP to its essentials. The company is being taken back to its roots: this is a business that finds oil and gas and turns it into good fuel for your car or your cooker.
Three divisions are to become two: upstream and downstream. The third, “Alternative Energy”, is not even a business segment.
Of course, BP will continue to build wind turbines, make solar cells and dabble in bioenergy. It will keep the “Beyond Petroleum” slogan — the practical Mr Hayward knows how fond the public is of the tagline and how inspiring it is to his own 97,000 staff. Some $8 billion will be spent in ten years. It’s a pittance — BP spends $15 billion on its upstream projects in one year.
For many on BP’s front line in Alaska, the Gulf of Mexico and in its US refineries, this return to the petrol pump will be a great relief.
But for the world outside and the climate change lobby, who have long seen BP not just as a big oil company, but a good one, this is a brutal reality check.
Read the training tips and advice that helped our London Triathletes
Times Online's new TV show helps you make the right decisions for your pet
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
The latest travel news plus the best hotels and gadgets for business travellers
Shortcuts to help you find sections and articles

Overseas contacts and local business information
2007
£47,995
2008
£42,945
06/2006
£40,850
Great car insurance deals online
£33,000
Macmillan Cancer Support
Central/South West
£50k
NHS
Nationwide
£
£30k OTE
Meltwater News
Nationwide
circa £70k
Central Office of Information
London
5% below developer pre-launch price!
Luxury Appts, beautiful gardens w/ Thames views
Great Homes Available on a shared Ownership Basis
Great Investment, River Views
Visit the ‘entertainment capital of the world’
at great sale prices!
Christmas Cruises
From only £995pp
APTs East Coast now from only
£2425pp.
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Globrix Property Search - find property for sale and rent in the UK. Visit our classified services and find jobs, used cars, property or holidays. Use our dating service, read our births, marriages and deaths announcements, or place your advertisement.
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
I must have been in dreamland when I was at the townhall (aka company allhands meeting) yesterday. I do not remember anything like this or some other articles (such as the Independant and FT). Whilst I was expecting lots of job losses and cost cutting, this is not what was said. In a blunt question to Hayward, a person asked about job losses. The responses was there will be some but this will be a medium or long-term thing. I see nothing really changing. The markets will be disappointed when job losses do not occur. From the inside, it looks like the normal sleeply BP is continuing, which personally is a shame as BP could be so much more.
A Person, London,