James Harding, Business Editor
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On May 7, 1998, Jurgen Schrempp announced the merger of Daimler and Chrysler, a deal he described as a “marriage made in heaven”. On Valentine’s Day nearly nine years later, Dieter Zetsche, Mr Schrempp’s successor as chairman of DaimlerChrysler, signalled that the perfect union looks set for a break-up.
For the company has radically changed its language on Chrysler. A year ago, it said Chrysler was not for sale. Yesterday, Mr Zetsche cleared the way to dispose of the business: “We do not exclude any option to find the best solution for both the Chrysler Group and DaimlerChrysler.”
The Zetsche statement, accompanied by a plan to cut 13,000 jobs and close a plant in Delaware, constitutes an admission that the DaimlerChrysler merger has been a failure.
As such, it comes as a timely reminder of the dangers of mergers and acquisitions. The world is in the throes of another M&A boom. Nearly $4 trillion (£2.05 trillion) worth of deals were done in 2006. This time around, the hope is that chief executives will be more prudent in what they pay and more conscientious in truly combining the businesses.
McKinsey, the management consultants, issued a report last year arguing that M&A is not destroying as much value as it used to. By comparison with the 1997-2000 M&A boom, the last three years of deals has involved less value destruction for the acquirers and marginally less overpayment. Cash buys, rather than paper deals, have been particularly rewarding.
The DaimlerChrysler experience, however, demonstrates that the difficulties of global combinations goes well beyond price and terms of payment. The real deal is combining the businesses.
DaimlerChrysler has failed because the industrial marriage has never been fully consummated. Mercedes has purred along; Chrysler has stalled: the US car manufacturer dragged down the group’s earnings by reporting a $1.5 billion loss for 2006.
The US group combined with a European one, but Chrysler never really ventured abroad: 90 per cent of its sales remain in the US. Chrysler has also been asleep to the slowdown in demand for its main products: pickup trucks, sports utility vehicles and minivans. These vehicles account for 70 per cent of Chrysler’s output, even though high fuel prices have been driving US consumers towards smaller, more efficient cars.
The company now faces a choice. Either it can fully integrate the Chrysler business with the Mercedes unit and, finally, exploit the benefits of this marriage, or it can pursue a complete separation. Odds on, it’s splittsville.
Credibility of EMI’s top act
Last month, when EMI issued a profit warning and ousted the chief executive of its recorded music business, it was argued here that Eric Nicoli, the man in charge of the company since 1999, should take responsibility for the recurring disappointments and resign.
Yesterday, Mr Nicoli issued another profit warning, blaming the collapse in CD sales in the US that will result in a 15 per cent fall in recorded music revenues.
EMI shares fell 12 per cent. Institutional shareholders muttered darkly about managerial incompetence, exasperated that the management failed to foresee the problems in the US when it issued the last profit warning a month ago. Private equity firms, which had toyed with an offer at 320p a share late last year, laughed at the idea of a bid even now shares are trading at 210p. The market for credit default swaps signalled a deterioration in credit quality. And analysts forecast that the dividend will have to be cut.
To be fair, this problem, like so many others in EMI over the years, is not directly Mr Nicoli’s fault. The iPod has helped to destroy physical sales of music. The “unprecedented decline” in CD sales has hit music companies across the board: Warner Music shares also slipped 9 per cent yesterday.
There may even be some good news in this dismal announcement. The pressures on the industry must surely make it harder for the European Commission to stand in the way of the deal that needs to be done between Warner and EMI.
However, EMI has serious problems. It has long underperformed in the US. It has failed to deliver the roster of multimillion-selling stars that it promised. (Admittedly, it was Alain Levy, the man whom Mr Nicoli hired and then fired, who made that commitment.) And it is struggling to make its way in the digital age. Today, Mr Nicoli has even less credibility with which to address these problems than he did yesterday. It is now up to John Gildersleeve, the EMI chairman, to make the case for retaining him.
Cash on tap
Wolseley epitomises the old addage that where’s the muck, there’s brass. Laying claim to being the world’s largest supplier of plumbing parts may not sound glamorous but it has allowed Wolseley investors to enjoy years of double digit dividend rises. In the year to July the dividend rose 11 per cent as pretax profits were up 22 per cent to £817 million.
So, there should be no surprise that Cinven, the private equity group, was sounded out on the possibility of a £10 billion bid for the business. Sure enough, Wolseley is expensive (notwithstanding the fact that the shares slipped back this year over worries that it is overexposed to the slowing US market for new housing.)
But private equity firms like businesses with a reliable revenue stream, better still backed by property assets. Wolseley certainly has the former and is bound to have unrealised value in its storage depots and warehouses.
Private equity has got increasingly ambitious, bidding for airlines such as Qantas and pursuing supermarket operators like Sainsbury’s. By comparison, Wolseley is an unadventurous target. That will be its appeal — there may be plenty more muck to come.
- Goldilocks is back. Ben Bernanke, the Fed Chairman, offered a neither too hot, nor too cold assessment of the outlook for the US economy. He told Congress yesterday that the threats of price rises still outweigh the concerns about slowing growth, but that over time he foresees a “gradual ebbing of core inflation”. The tightening bias will stay in place, but US interest rates look set to hold steady at 5.25 per cent.
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The merger appears to have been bulldozed through by Schrempp with no visible opposition. Where were the control mechanisms i.e. Supervisory Board? Where were his fellow board members?
I have followed this since it started and the only voices raised against it have been those of the association of small shareholders who unfortunately being in the minority have seen their opposition disregarded and the value of their shareholdings halved. This might not bother big players such as the various funds and banks but for individuals who have invested their life savings in what was after all one of Germany's top companies, it is a disaster. But what remains most disconcerting is the absence of any sign of opposition to what was being done from within the company itself and that apparently even now, nobody at Daimler Benz recognises the full implications of what they have done.
Dave Reynolds, Selby, England
Good observation Eugene with The Simpsons episode as a reference.
Any similarity between the Austere Germans buying Mr. Burns Nuclear Powerplant and Jurgen Schrempp with his disastrous "Merger of Equals" is no coincidence.
Mercedes-Benz now deperately wants to get rid of the American lemon (Chrysler, Dodge & Jeep) at any cost. It's only a matter of very short time, until Herr Zetsche decide to put the entire Chrysler group for sale on the Ebay with No Reserve!
Any Chinese bidder interested?
Antonio Kowalski, Manchester, UK
Yesterday we had two events that should raise eyebrows
for consumer products manufacturers.
First, the EU vote to chastise 14 countries within the EU, among them Germany, Italy and the UK, for co-operating with CIA rendition flights. There could have been 1000 or
more since 2001. As time unfolds and history is written,
we will eventually see that the 9/11 attacks were self-
inflicted. This will make Anti-Americanism so much more
virulent throughout the world.
Any association between Mercedes and Chrysler must
therefore be severed before the 2008 recession, so that
the great products of Mercedes are not boycotted by the
wealthy consumers of the EU.
China, India or Russia could do very well with Chrysler
for many years to come.
Isn't it sending a bizzare message by Dr. Dieter Zetsche
on Valentine's Day 2007, when his predecessor Juergen
Schrempp called this merger "a marriage made in heaven".
Claus R. Kirchhof, Toronto, Canada
It is false to say that all auto maunfacturers are having it bad. It is correct to say all US auto slapdashers make nothing but clunkers. This truth about the general state of Made in America was brilliantly brought to bear on us by the Simpsons, in the episode where -- oh irony! -- the disciplined Germans make the mistake of buying Mr. Burns' leaky nuclear plant. Not much time goes by when the Germans come back and plead with Mr. Burns to buy it back, even at a loss. America has become the great, lurching, smoky lemon factory.
Eugene Cappuccio, Heidelberg, germany
Great Story on the Daimler-Chrysler merger. It used to be 1/3 of M&A added value, 1/3 lost value & 1/3 remained the same. But to be fair, the entire auto industry is suffering. I'm doing my MBA team finance project on Ford - they've finally been overtaken by Toyota in the US in terms of market share & their sales were down 19% last month. They're betting the entire companies value in debt under new management of Alan Mulally (ex-Turnaround CEO of Boeing) on restructuring, new product innovation and moving manufacturing to China. Good luck to them and GM because they're gonna need it!
Rudy Parker, Cambridge , Massachusetts
I thought the Chrysler cars got better but the Daimler cars worsened.
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