Alexandra Frean, Education Editor
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Computer geeks beware: your days are over. A “charm academy” is being created for IT students in response to employer complaints that too many lack basic social and business skills.
Backers of the initiative say that it is no longer acceptable for universities to churn out students with great software skills but no social ability. What companies need now, they say, are technicians who can talk directly to clients and realise that IT operating systems contribute to the bottom line of the business.
The socially backward computer nerds made fun of in the Channel 4 comedy The IT Crowd are the kind of workers who managers believe can stunt business growth.
Margaret Sambell, of e-skills, a government-funded skills organisation for the IT sector, said that, unless British universities adapted, businesses would turn to China and India for recruitment. “Previously, the role of technology was about automating stuff that used to be done manually. But the focus of IT systems now is on business change and how technology can be used to help companies address new markets and attract new clients. To do this, students need to understand about business and dealing with customers,” she said. “Our research tells us that more than 30 per cent of employers say there are problems recruiting IT graduates with business skills and 40 per cent say there is a shortage of interpersonal skills. Only 3 per cent say there is a shortage of recruits with the right technical skills.”
E-skills has joined forces with a number of universities and the software company Micro Focus to create the new business-savvy course — Information Technology Management in Business. Bob Champion, who is pioneering the course at Oxford Brookes University, said: “IT courses have always attracted a proportion of males who fit the standard stereotype of the computer nerd or geek. IT is a subject that you can get very high marks in without needing to interact with others. Our new course will change this because it will focus on softer skills as well.”
The course, which is being taken up by 13 universities has been developed with employers, who will provide mentors for individual students. It will combine pure IT with classes in business, management, accounting and teamwork.
Mr Champion believes that the new course will help to redress the gender balance in the industry, which has long been dominated by men. “The new course plays to the strengths of female students. They contribute equally well on the technical side, once they have overcome the perception of IT as a male-dominated area, and quite often they do better than the men with the softer skills,” he said.
The course also aims to boost the numbers of IT graduates. Ms Sambell said that in recent years there had been a massive decline in undergraduate applications for the subject. “In 2001, there were more than 27,000 applicants to IT degree courses, now there are half that number. The importance of reversing this is only just dawning on an industry which recruits to 150,000 new jobs a year,” she said.
Stuart McGill, of Micro Focus, said that the new course would help to address the problem of legacy skills. About 70 per cent of IT infrastructures in global companies run on systems such as COBOL (Common Business Oriented Language), which have have been in place for decades but have not always been taught in universities. As many of the developers who run these systems are approaching retirement age, companies now desperately need graduates who can replace them.
Mr McGill said: “Companies want to modernise their systems to take the business forward, but they can only do this with staff that understand how they work and who understand how they apply to the business in question. That’s why it is crucial we have graduates who know about business systems.”
This year Microsoft bewailed the shortage of women working in the technology industry. It said that pregnancy was a particularly acute problem. The speed of technological advances meant that by the time a woman had returned from maternity leave the technology had moved on, leaving them familiar only with obsolete practices and products.
Studies conducted during the past two years have also recorded a rise in the number of women “gadget-buyers”. Manufacturers attribute this to the triumph of aesthetic over substance which has resulted in more stylish and sociable objects, such as digital cameras, which enhance social life in bars and nightclubs: not a geek’s natural habitat.

Do you need to get out more?
Are your CDs arranged in order of record label?
Do you make notes in more than one colour?
When you finally got a girlfriend, did you start looking for her mouse?
Do most of your friends’ names include @?
Are your socks embroidered with the day of the week?
Would you be surprised to hear this also comes in a paper-only format?
Are you in a chess club?
Do you alternate between Pizza Hut and Dominos so that you can have a
balanced diet?
Is your only item of sportswear bicycle clips?
Did you ask for your money back because Trainspotting was only about drugs
and sex?
If you said “yes” 8-10 times :(
If you said “yes” 4-7 times :/
If you said “yes” 1-3 times :)
If you said “yes” no times, it may be of interest for you to know that the
signs above are called emoticons and look a bit like faces if you tilt your
head sideways

Decline in graduates for a growing market – and not enough women
— Only 20 per cent of computing degree students are female
— In 2002, the first job for 8,300 new graduates was in IT. Almost half had degrees in computer science disciplines
— Numbers of students on IT courses in higher education have steadily declined from a peak in 2000
— But demand for IT professionals has steadily increased since 2004
— In 2003, 416,000 students completed IT user courses and 46,000 students completed IT professional qualifications
— In Britain, 48 per cent of adults learnt their computer skills as they went along, 45 per cent learnt informally from colleagues, friends or relatives, and a third had obtained IT skills on a formal course
— By the end of 2004, 961,000 people were employed as IT professionals. This was a slight fall from 2001, when nearly 1 million people worked in such roles
Source: Office for National Statistics
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I am a female student on the Information Technology Management for Business degree at Oxford Brookes University, I feel very lucky to have the chance to study this course and eventhough I am only just starting my second year alot of opportunities have already arisen for me to improve my employability over students on normal computing courses thanks to E-skills UK. This course at any university is definatley a very good opportunity for anyone considering it!
Sarah , Oxford, UK
Funny how this combining IT and business is being lauded as something new here - I gained my degree back in 1994 in Business and Information Systems from De Montfort University who way back then knew that Information Systems must be within the context of business and not an isolated function.
Business Architect, London,
A declining field? How many everyday household items do YOU own that don't have an electronic/computer component to them these days hmm?
Personally, I think this is completely backward. I want to see the guys going into business management etc be required to learn some computer skills. They have no idea what I have to deal with in my job as a computer nerd. Idiots making management decisions regarding technology they have no clue about.
Respect your sysadmins. Without me, your business STOPS.
Kate Loux, Phoenix, Arizona - USA
>Only 20 per cent of computing degree students are female
Incidentally, this means that the ones that get through are in enormous demand by employers who want a "balanced" 50/50 split in their workforce.
Generally IT is dying out in Britain, it's being passed to India and China where the idea of engineers as "geeks" who never change their socks and don't go to bars or gyms just doesn't exist.
At least we'll have loads of middle managers who are really useful and have brilliant social skills - and fresh socks.
JonB, Glasgow, UK
Judging by the social skills of most young people today, I'd say that it's not a problem for only IT graduates. It shouldnt come as a surprise that there is large degree of customer-facing required in IT today, and a failure to present oneself professionally as a supplier can cause harm.
Simon, Sevenoaks,
The problem lies with middle management, todayâs large & small corporations, middle-management are struggling to learn current IT trends and terminology and so plan projects that maybe to complex for their own comprehension, due to their lack of understanding of technology, SLA's and expectations that they promise to their customers can be projected inaccurately. IT staff are in abundance but are not getting the chance to be in critical business meetings from the outset, this is the key moments of all projects as technical staff can see difficulties during project proposals and contributed their analysis then, setting realistic goals, timelines and expectations for the customer during the proposal stages and then the business side can adjust/ negotiate costs accordingly. Is this not called Cost/Benefit analysisâ¦IT staff have been doing this for a long time, but not given the chance to air their views in the board room! Management always pass down blame for their own shortcomings.
Carl Molyam, Manchester, UK
Phil, Reading, UK, It's not declining in my company but I want a way out its so dull!. What did you escape to ?
John, Bath, UK
Geeks and customers both want the bestest, fastest, most elegant software, which can be produced and maintained by one person who can be contacted by customers. Shareholders like this - or ought to.
Managers simply want software that is produced and maintained by the greatest number of staff. Shareholders ought to be worried about this.
Of course this is a caricature, but then so is the viewpoint above which is apparently being used to shape policy. Just remember the truth in business is always complex.
Ian Kemmish, Biggeswade, UK
" unless British universities adapted, businesses would turn to China and India for recruitment"
With all due respect - I am Indian so i have the right to say this without being seen as racist - businesses are NOT turning to Indians and Chinese because of their social skills, it is purely a monetory decision (cost of living here vs UK). Besides, Indians and chinese in general are not better socially, in my opinion they are much worse than British students.
I have to disagree with the notion that these soft skills need to be taught at university - it is a general personality change that is required. However, the article rightly points out that IT folk need to get out more.
Hence focus should be made on hosting free social events with non-IT colleges! Atleast it will be an interesting social experiment if nothing else. Bring on the free beer!
Mangald, Bombay, India
I am going to study Computing at Imperial College this year and I doubt I will have any difficulty in finding a job. On the open day the admissions tutor said students on average had 3 to 4 job offers before graduation. The Computing department at Imperial is also sponsored by Morgan stanley, IBM, Microsoft and a few others, so I doubt Computing is on a decline.
Computing student, London,
Bravo, Graeme. I agree. Practically every person I work with in my company's I.T. department shows some signs of high-functioning autism, myself included. These are especially talented folks. This is little more than a cover-up for the lack of management's personnel skills. You're the business major, tell us what you need, and we'll provide it. If the geeks needed to be business-savvy, we certainly wouldn't need you. We'd be able to guide the business, and do the work. On second thought, that's makes a lot of sense. If you teach the brightest, hardest working folks how to work for the "business" instead of the current project or process, you can eventually phase-out middle-management. Their employee management skills obviously aren't working. They have to re-educate an entire segment of their workforce, instead of learning how to align their talent-pool to the business objectives.
In many cases, it has more to do with brain chemistry than choosing to be asocial.
Don Perry, Tacoma, Washington, US
I'd ahve to disagree with Phil. The numbers say IT graduates have declined, but demand for the profession has risen steadily. I'd have to attribute that to the end of the .com boom. Basically, you can't make six figures writing HTML anymore, so people turned to other professions.
Walter, St. Louis, USA, MO
Interesting article, shame about the incredibly stupid stereotyped "quiz" at the end.
Martin, St Andrews, Scotland
The numbers speak for themselves - IT is a declining industry and students are right to choose subjects with a brighter (and more interesting!) future
- An ex IT Consultant
Phil, Reading, UK
I view attempts to artificially play up the importance of female skills like multitasking and all the garbage mentioned here as being illegal, as they discriminate against autism spectrum applicants. People on the autistic spectrum have had an even more difficult time in the jobs market than women. With the emergence of the technology industry, it looked as though they might have a niche. However, some people seem to be conspiring against us to close this outlet for their skills as well and condemn them to unemployment.
Graeme Phillips, MIdsomer Norton, UK