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She says: “Every day at two o’clock it would be, oh my goodness the visitors are coming up the path, quick go and tidy your room. Sometimes I would be too late so I would have to hide things under the bed.”
As she grew older, Wright earned pocket money by serving cream teas to visitors on the lawn. She says: “I only realised with hindsight that it was a really wonderful, magical childhood. I could make dens in the barns and climb the trees and run wild over the common, and yet it was a safe adventure because it was cocooned.”
The memory stayed with her after she left home, and when her parents bought a farm of their own in Devon she decided to recreate the magic of her childhood by turning it into an adventure park.
It was a bold plan. Wright had just had her first child and had no experience of running a business. She spent six months researching the idea before plucking up the courage to suggest it to her parents.
She says: “Their initial reaction was it would be too much. They thought it would be very daunting and they didn’t know if it would work.”
In the end it took Wright a further 12 months of research before she was able to convince her family to provide the financial backing for the park.
She says: “I had to draw up a very solid business plan for my family to want to get involved, not just financially but also from a lifestyle perspective. I remember telling them I would make sure they wouldn’t have to work any harder.”
But there were still hurdles to overcome. The Highways Department refused to allow her to create an access to the adventure park from the main road — and when it finally agreed it was on the condition that she build a turning bay and entrance at a cost of £70,000. The only way Wright could justify the expense was to go back to the drawing board and find a way of accommodating more visitors.
Crealy Adventure Park finally opened for business in 1989. It was divided into six areas to suit different age groups, including an animal realm where children can hold new-born chicks and feed lambs, and another area with family rides. It reached its target of 40,000 visitors in the first year of operation and moved into profit in year three.
Two years ago, however, the business faced the prospect of disaster with the onset of foot-and-mouth disease. Visitor numbers fell by a fifth, which had a devastating effect on profits. Wright responded by diversifying into corporate hospitality, but it was a fraught time.
Visitor numbers gradually recovered, and the park now attracts up to 500,000 people a year, generating an annual turnover of £4m. Wright’s family are still involved in the business: her father is chairman, her mother is in charge of buying, her brother is finance director and her husband is in charge of hospitality and catering. She herself is managing director.
Wright, who now has five children of her own, aged between 4 and 17, says: “I feel fortunate to be able to deliver some of the most memorable moments in children’s lives. When I see a child walking across an aerial walkway or holding a chick, that’s quite special.”
She says getting her whole family involved in realising her dream has driven her determination to make the business a success: “It has been a real privilege to work with my family. But I do feel a lot of responsibility to make the business work because they trusted me and jumped on board with me. I would still have started my own business, but it would have been very different. I would not have achieved what I have.”
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