The principals behind it are the IT experts Jacques Lefebvre and Carol McKeon, who previously worked for the same employer and left to commercialise what they maintain is Lefebvre’s revolutionary proprietary software.

“Traditionally, businesses looking for custom-designed information management solutions, such as customer relations, human resources or project management systems, could expect to wait up to six months to have it developed for them by a team of developers,” said McKeon.

“We can do it, with one person, in days. The main problem we have is in communicating this seismic shift to the market. We can add new modules very cheaply for clients so that if customers want more, our solution simply evolves with them.”

A recent deal, for example, saw it provide a client with a high-spec customer relationship management (CRM) system with additional sales tracking, telesales tracking and machine service function logging thrown in at a fraction of the usual cost. “Traditionally, if a customer wanted more, it cost them more,” said Lefebvre.

“What makes Datakraft different is that it is set up in such a way that we can bundle such facilities together very easily, allowing the customer to unleash their imagination about what they want their system to do. When they decide, we can do it cheaply and in a matter of days.”

One of the most valuable benefits accruing to that particular customer was the ability to see, at a glance, which customers are creating the most gross profits in each sale. “They can mine their information systems much more deeply to create maximum value,” said Lefebvre.

To date, the most duo’s effective selling tool has been simply getting into a company, and doing the job. “We built a bespoke human resources system for a company with 500 employees in just 10 days, including data migration and training functions,” said Lefebvre.

“We built a CRM system for a small firm in five days. In one instance, I built an entire CRM system live, in real time, in front of a chief executive in a matter of hours. We have been building sales on that kind of practical demonstration, and winning other orders on the back of refer-rals and recommendation,” he said.

As well as direct sales, the company is keen to develop partnership deals. This would see systems integrators around the world sell the product for them, in return for licence payments and maintenance contracts.

A visit to the ICT Expo in Hong Kong led to a partnership agreement with an Australian systems integrator that has already become a revenue stream.

“That arrangement has worked very well for us,” said McKeon. “We allow them to use our programmes and get licence revenue from every product they sell. We have proved the model can work and are now looking for other systems integrators that will use our software to create solutions for their clients.”

To develop this distribution channel will require more human resources than the company, which employs two full-time and three part-time staff, has at its disposal.