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Necessity is the mother of invention, they say, and Jan Chipchase spends his
time seeking out the world’s poorest people and finding out what they have
been inventing. The results are amazing in their ingenuity and directness.
Chipchase, an anthropologist, says: “I travel to the ends of the earth to find
out what people actually do with their mobile phones.” Some of the research
is into the most basic aspects of modern behaviour. What we carry when we go
out of the front door, for example.
He says: “What are the three things people carry? They used to be keys, money
and watch. Now they are keys, money and a mobile. The reason is that these
are the things you need for survival, and the mobile is a great recovery
tool.”
This is not just true in the West but throughout the world, where the mobile
is becoming an essential tool for billions of people who until now were
excluded from the world economy, such as rural farmers in Africa, illiterate
people in India and billions of people who are not normally seen as mobile
phone addicts.
What is even more remarkable is that people on the margin have much to teach
us in the developed world. Chipchase says: “About 799 million people are
illiterate, how do they manage?” He went to India to find out. Basic mobile
phone use is easy, he discovered, because illiterate people compensate with
excellent memory skills. Show them the “answer” key once, and they know how
to reply to calls. They soon pick up dialling by comparing written numbers
with those on the phone and they are adept at getting help.
The work with illiterate people may lead to phones that are easier for us all,
Chipchase believes. “If we find solutions for illiterate people we will find
solutions for the rest of us. They are our lead users. What if you could
just pick up the phone and say ‘I want to speak to...’ and it just did it?”
Already, insights gained have influenced the design of one of the most
popular handsets in the subcontinent. “The Nokia 1100 in India was heavily
influenced by work with illiterates.” Another deprived group, the blind in
India, have proved to be a goldmine for insights into phone use.
“A blind mobile phone user can give us insights into how people can use a
phone who cannot see the screen. We met a blind man who has set a customised
ring tone for each of his associates so he knows who is ringing.”
In Uganda Chipchase found that people with little education and less money
have been incredibly creative in devising ways of adapting mobile technology
to their way of life.
To keep phones going an informal repair culture has sprung up, with
self-taught engineers sitting on stools in the market. “Repairmen can strip
and rebuild most models with little more than a screwdriver, a toothbrush
and knowhow.”
Coverage has been expanded by a network of home-made phone kiosks owned by
local entrepreneurs, each containing a mobile. A wire strung to a nearby
tree forms an antenna that can pick up a signal from a base station well
beyond the official range.
The owner of the kiosk offers “step messaging” — if the caller wants to send a
message to someone further up country, a messenger takes it the final
distance on foot. The mobile is even used to transmit money, which very much
in demand from city workers who want to send funds home.
It is called Sente. The sender buys a mobile phone topup card, but instead of
topping his own phone up he tops up the phone of the kiosk owner nearest
home, who passes the money on to his family (minus his commission, of
course).
Sente has weaknesses and relies on trust, but is better than having to take a
two-day trip home. “Everyone who has a phone, has an ATM,” Chipchase says.
For years people in the West have talked about mobile phone ATMs. In Africa
it is already a reality.
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