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Tad LaFountain of Wells Fargo Securities estimates there is at least a 75% probability that Intel will lose the case brought last month by Advanced Micro Devices (AMD), its smaller rival. LaFountain based his judgment on the specifics of AMD’s claim, and a recent ruling against Intel’s alleged anti-competitive practices in Japan.
AMD lost market share to Intel between 2001 and 2004 — a time when, in the view of many experts, AMD’s microprocessors had established a technological lead over Intel. AMD blames the financial inc-entives Intel allegedly offered computer makers and retailers.
LaFountain has attempted to estimate the loss of sales AMD suffered as a consequence. If Intel is forced to amend its aggressive marketing practices, LaFountain estimates it could suffer a 20%-25% fall in profits — or about $2 billion a year.
He writes in his report: “We believe that the exclusivity that Intel sought with the actions described in AMD’s complaint became a drug.” He says Intel’s marketeers gained too much power over its engineers.
Intel rejects AMD’s claim. Chuck Molloy, a spokesman, said LaFountain’s estimates “are just back-of-the-envelope guesses”.
Last week, EU competition officials raided Intel’s offices as part of its own investigation into AMD’s allegations.
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