Win 100 iconic DVDs
At 11am, at the Queen Elizabeth II conference hall in Westminster, he will open his last annual meeting at British Airways. He has headed the airline for more than two decades, first as chief executive, then as chairman. This week Martin Broughton, former boss of BAT, replaces him.
The end of an era? Without doubt, because Colin Marshall, alongside former chairman Lord King, was the key man in the team that dragged BA through privatisation to become one of the most successful airlines in the world.
The problem is that in more recent years there have been profit slumps, job cuts, accusations that the airline has lost its way and calls for Marshall, a man who collects directorships as casually as others buy new suits, to trim his workload and step down — calls that started years before he finally announced the move.
Did he hang on too long? Marshall, medium-height, craggy, sitting in shirtsleeves at the offices of Pirelli UK — yet another company he chairs — pouts momentarily.
“Too long? Well, you can always say that, but it is a matter not for the individual but for the whole board, whether they want a person to continue. Our long-term planning in bringing Martin Broughton on board four years ago was to anticipate this day. The whole issue was one of timing, from the BAT as well as the BA standpoint.”
He talks slowly, carefully, in the gravelly manner of an ageing City grandee, which at 70 he has every right to be.
But Marshall has always been more than that — in his time as chief executive, he was one of the leading managers of his generation. Born and brought up in north London, ambitious enough to emigrate to America to make his fortune, then to return 20 or so years later, he has stuck with big companies all his career.
What he gave to BA — his upbeat, Americanised, anti-hierarchical style of management, and a transatlantic expertise in marketing and customer service — was a breath of fresh air for an airline coming out of state control. That turnround made him one of the most admired figures in aviation.
“He is one of the reasons I came to the company,” says BA chief executive Rod Eddington, previously boss of Cathay Pacific.
“He is universally respected because of how he turned a state-owned airline into a forward-looking, customer-focused business.”
Being a chairman, though, has not been easy. Under fire after the Higgs report for chairing more than one FTSE 100 company, then criticised as firms where he sat as chairman or deputy chairman — BA, Invensys, Inchcape, BT — plunged into trouble, Marshall has been an embattled figure since the turn of the millennium. But will he admit it? It’s not in his nature.
“People need to understand and look at the situations in greater depth,” he says, clasping his hands. Only when he stumbles over the reasons for Inchcape’s problems — “it was heading into trouble because of the collapse of the Japanese yen, um, or was it the strength of the yen?” — do you realise that the amount of detail he has to master must be taxing.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive salary + NHS pens
The Council for Healthcare Regulatory Excellence (CHRE)
London
Not Specified
The Sheppard Trust
London
£31,842 – £38,378pa
Charity Commision
London, Liverpool or Taunton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.