Win luxury hampers plus Waitrose vouchers & guidebooks
The broadcaster’s plans centre around programming that ties in with its existing content. The strategy begins by emphasising individual programmes rather than a radio station as a whole.
Some of the new material will also be available on Channel 4’s majority-owned digital station Oneword, but the plan is to make all the content available via channel4radio.com. The new medium requires no regulatory approval before it is launched.
Channel 4’s historic move, after 23 years concentrating on television broadcasting, represents the most serious challenge to traditional radio operators, because internet transmission allows new combinations of audio and video.
Andy Duncan, Channel 4’s chief executive, has positioned the move as an attempt to end the BBC’s dominance of radio, although the threat to the commercial sector is just as great. The BBC has a 56 per cent share of listeners, which has been gradually increasing as commercial operators struggle to produce attractive programming.
Mr Duncan, speaking in January, said: “Our aim is to contribute something new to the radio mix by offering a public service alternative to the BBC in news, current affairs, entertainment, lifestyle, music and comedy.”
In a foretaste of the broadcaster’s ambitions, Jon Snow, the newscaster, has been producing a weekly current affairs programme, Snowmail, since October. Broadcast on the digital channel More4 on Saturday evenings, the programme is available on the internet and can be watched or listened to on computer or downloaded on to an MP3 player.
Channel 4 is expected to explore both advertiser funding and subscription models as it seeks to build its overall internet service, although there is little obvious premium radio content that listeners are likely to want to pay for.
Oneword, by contrast, is only forming a modest part of Channel 4’s plans and the speech and music station will not take on the broadcaster’s name. Channel 4 is interested in securing digital radio capacity this year for a cluster of national stations.
Ofcom, the communications regulator, is due to hold a beauty contest for a second block of commercial digital radio frequencies, known as a multiplex. The first commercial block is held by Gcap Media and carries the company’s Classic FM station as well as SMG’s Virgin Radio and UTV’s talkSPORT. The second block is big enough for about eight new national stations and Mr Duncan is hoping to lead a consortium that will win the licence. Ofcom is hoping that only one bidder will emerge for the licence, and is trying to encourage a grand coalition of the commercial radio groups.
Channel 4 has held productive discussions with Emap about a joint bid, but Chrysalis, the third-biggest commercial radio group, is not impressed by Channel 4’s efforts to muscle in and dominate a sector that it has only just entered, leaving open the possibility of a competition for the multiplex. This could leave Channel 4 with nothing.
Read the training tips and advice that helped our London Triathletes
Times Online's new TV show helps you make the right decisions for your pet
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
The latest travel news plus the best hotels and gadgets for business travellers
Shortcuts to help you find sections and articles

Overseas contacts and local business information

Find a course, arrange a game and save money
2007
£47,995
2008
£42,945
06/2006
£40,850
Great car insurance deals online
£33,000
Macmillan Cancer Support
Central/South West
£50k
NHS
Nationwide
£
£30k OTE
Meltwater News
Nationwide
circa £70k
Central Office of Information
London
5% below developer pre-launch price!
Luxury Appts, beautiful gardens w/ Thames views
Great Homes Available on a shared Ownership Basis
Great Investment, River Views
Visit the ‘entertainment capital of the world’
at great sale prices!
Christmas Cruises
From only £995pp
APTs East Coast now from only
£2425pp.
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Globrix Property Search - find property for sale and rent in the UK. Visit our classified services and find jobs, used cars, property or holidays. Use our dating service, read our births, marriages and deaths announcements, or place your advertisement.
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.